Blog - Shoe Dog

“Running. It’s hard. It’s painful. It’s risky. The rewards are few and far from guaranteed. When you round around an oval track, or down an empty road, you have no real destination. At lease, none that can fully justify the effort.

The act itself becomes the destination. It’s not just that there’s no finish line; it’s that you define the finish line.

Whatever pleasure or gains you derive from the act of running, you must find them within. It’s all how you frame it, how you sell it to yourself.

Every runners know this. You run and run, miles after miles, and you never quite know why. You tell yourself that you’re running toward some goal, chasing some rush, but really you run because the alternative, stopping, scares you to death.

So that morning in 1962 I told myself: Let everyone else call your idea crazy… just keep going. Don’t stop. Don’t even think about stopping until you get there, and don’t give much thought to where “there” is. Whatever comes, just don’t stop.”

Phil Knight. Shoe Dog.


I think this is so far the best writing about running I’ve seen. It makes me think about work, about passion, about life.

I’ve always wondered, what keeps a person going. Determination? Passion? Belief? Where does ones motivation come from?

Sometimes you don’t even know what you are chasing, that the goal isn’t monetary, not material, not even recognition.

It comes from inside, a desire that you have to satisfied, because if not, the fear of emptiness that you are going to carry the whole life. It keeps us going, running, working for the meaning of life.

What drives you to run?


I’ve been struggling about how to introduce myself. Because whenever I think about it, it goes to another much deeper question: How do you define yourself?

Where do I come from. What do I do. What matters to me. What do I want in my life.

These aren’t easy to answer. But I will try my best.

Asian. Female. I was born in a small city and my family moved to a more modern, progressive and international city. I am forever grateful for their decision. There was identity crisis at a young age. I am not always proud of my country. Being an immigrant, my family lived in poverty, discriminated, treated unfairly and unfriendly. So I always had a mixed feeling about the city I grow up. It made me and my younger brother grew quickly.

Growing up I am always interested in History. Literature. Art. People. I love to read. I could spend hours and hours in a library or book store (usually where my parents left me unattended) reading every book I could get. I love stories and novels, big thick novels. I love poems too, especially ancient ones because it’s more fun to interpret them. For a long time I thought I would become a writer until I found out it doesn’t pay well and I need money.

I loved drawing too. Loved art classes in school. I was the art director for my school magazine. I think any form of expression of one self is fascinating. Music, dancing, singing.. it’s all about art. After I went to college, I picked something more practical, but I never ignore my creativity.

I’ve been through many different jobs in the last 10 years. Mostly different form of communication to talk to people, to share ideas, to tell a story, to generate interest, desire and demand. At work, I like CHALLENGES. I like NEWNESS. I like CHANGES. But I don’t like to do it for the sake of change or being new. I think communicating an idea is both an art and science. Engagement is key. Data is essential. Sales is a result but not the goal.

Passion. Love. Value. Humanity matters to me. Follow your heart. Choose what and who you love. Always choose them. Do the right thing. Make a difference. Make a mark in the world.

What do I want to do with my life. All of the above. And I am still in this journey.