Blog - Shoe Dog

“Running. It’s hard. It’s painful. It’s risky. The rewards are few and far from guaranteed. When you round around an oval track, or down an empty road, you have no real destination. At lease, none that can fully justify the effort.

The act itself becomes the destination. It’s not just that there’s no finish line; it’s that you define the finish line.

Whatever pleasure or gains you derive from the act of running, you must find them within. It’s all how you frame it, how you sell it to yourself.

Every runners know this. You run and run, miles after miles, and you never quite know why. You tell yourself that you’re running toward some goal, chasing some rush, but really you run because the alternative, stopping, scares you to death.

So that morning in 1962 I told myself: Let everyone else call your idea crazy… just keep going. Don’t stop. Don’t even think about stopping until you get there, and don’t give much thought to where “there” is. Whatever comes, just don’t stop.”

Phil Knight. Shoe Dog.


I think this is so far the best writing about running I’ve seen. It makes me think about work, about passion, about life.

I’ve always wondered, what keeps a person going. Determination? Passion? Belief? Where does ones motivation come from?

Sometimes you don’t even know what you are chasing, that the goal isn’t monetary, not material, not even recognition.

It comes from inside, a desire that you have to satisfied, because if not, the fear of emptiness that you are going to carry the whole life. It keeps us going, running, working for the meaning of life.

What drives you to run?